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The Beginners Guide For A Fashion Intern



By Margretta Sowah

Your fashionable mission, should you choose to accept, is to become the head in which brand [x], for all intents and exploitation purposes, shall rest its fair-weathered and creative crown upon. The duties include: a new wardrobe that you cannot afford and a slew of technical verbatim like Prêt-à-Porter and Piqué. To counteract any stereotype of the “fashion woman”, let me break down the criteria for success and give you a repertoire of small talk topics and fashionable idioms. This post stems from a fun spirit and little life experience… surely that’s worth a bit of tongue-in-cheek.

1. You will be subject to piles of fabulous clothing,
which you will have to organize by color, collection or personal preference. Resist the urge to throw yourself into a sample size and instagram your look. Remember that is not an indication of your worth but rather your time management skills. #wardrobegoals

2. You will be a coffee/latte expert.
Chai. Soy latte… it is no secret that interns are beverage connoisseurs with coffee-runs being a rite of passage in almost any industry. Having prior knowledge as a barista will definitely come in handy when taking orders for the staff. If you can carry half a dozen coffees in one go while juggling your notes and that dress you were asked to pick up, even better. Moments like this show untapped potential… with the smell of coffee being the fuel to carry on for the rest of the day (or at least the next few hours).

3. You might get to go for a Champagne run.
If that happens I suggest you purchase the bottle(s), wait outside the building – preferably in an alley or behind a bin – and take several sips before walking it. If they ask what happened to the bottle just say you were attacked by a homeless man who demanded a few swigs of the Champs. Not only will your supervisors praise you for such a selfless act, they may even palm off ‘exciting research opportunity’ for you! Putting others before yourself always pays off.

4. Observations will be your best friend, along with your intuition.
Having the privilege of being in the midst of such talented and creative people allows you access to confidential information. Forget about your ex, this is where your stalking and spy skills come into play. Keep a sharp eye on your surroundings – who is coming in? Going out? Doing what? Seeing who? Smelling how? – Yes, even smells paint a picture. (Please note this does not include anything illegal or unethical).

5. Be ready to sell yourself
and by that I mean sell your talents. No one likes a Nancy-know-it-all but no one respects a Silent-Sam either. Have a pitch in your back pocket of your greatest assets – professional assets, of course. Putting your boobs on blast will not get you to Fashion Week. Starting with, “Well, if you ask me…” shows your listening skills and proactive attitude.

6. Your Cocktail/Spirit/Wine game should be on point.
Partying is a huge part of the Fashion schedule – though we call it ‘work parties’ but really it should be called, ‘any excuse to get sh*tfaced.’ I advise you take a cocktail course and study up on the difference between a Sauvignon Blanc and a Sémillon. Both look the same, taste relatively similar but are not to be confused at a work party. Stick to colourful, mixed spirits – stay away from anything clear before dinner and remind yourself that Beer is as attractive as a Burberry’s suede boot in the middle of summer. Bottoms up!

Having these things in mind will definitely prepare you for the weeks of character building menial jobs. No matter how far along the journey you are, rest assured all your dreams can come true when preparation meets opportunity… I think they call that luck. Of course, not all things on this list will happen – especially the Champagne run, though I did intern for a company where we drank every Friday… that’s what happens when you allow yourself to conform to the ways of this business. You gain industry experience while finding your tipsy way home… oh, and you get to use the word ‘Haute Couture’ without sounding like a plebe. Not a bad gig.

*Please note no one was injured or fired in the process of gathering research for this post. I do not endorse bad outfits or behavior.





Models: @chelsringring_ & @b_hepburn from @londonmgtgroup

Hair & Make up: @vicanderson

What Even Is ‘Real’ Anyway?



By Jenni Sellan

“A blog for real women, real styling tips for real women, style advice for real women”. I cringe.

The fashion industry and it’s representative media are being (rightly) called to exceedingly higher levels of accountability than perhaps ever before; challenged to represent a greater diversity across race, gender, and of course, it’s most contentious issue, size.

In short, the industry is being asked to ‘get real’.
But what is real and by whose definition?

In a discussion about the interpretation of ‘real’ women within the context of fashion and its’ associated industries, it’s difficult to resist the pull back into the debate about self-image and equal representation of women within the industry; an argument as complex as it is provoking.

While the concepts may never be mutually exclusive, the call to action from this piece is to put an end to the word ‘real’ unless we are describing ALL women.

By nature the human spirit has a deep desire for connectedness and to feel represented and validated outside of itself; born out of concern and frustration at the fashion industries promotion of unrealistically thin models and its resulting negative impact (particularly) on young impressionable girls, the notion of presenting an alternative that the majority of women related to, no longer focused on a particular mold was the beginning of the ‘real’ woman campaign. Add social media to the mix and its’ multitude of voices, the desire to see a relatable example of womanhood has become increasingly loud.

However for all its ‘good’ intentions, in an attempt to reach all women everywhere, has the real woman movement along with the media in it’s desire to be politically correct and all inclusive, created a concept that after all is said and done, operating from the same sentiment of exclusion that it was fighting against? Isn’t the objective to create a different experience?
It is absolutely 100% true that the vast majority of women do not look like the women on the runways and in fashion editorials, but surely their size and profession do not disqualify them from being ‘real’.

Lets talk about averages, lets talk about representation, lets talk about the role of fashion and it’s duty of care; lets talk about smashing stereotypes, and lets change the way we talk about women. Especially those who don’t fit into our individual experience of real.

The use of the word (real) has become careless. Body shaming is horrifying at both ends of the spectrum because what makes a women real has absolutely nothing to do with her external attributes but when we come from this starting point, someone somewhere along the line is going to feel isolated from the discussion.

For its’ September issue, Elle Australia featured a silver reflective metallic cover, with no cover girl…other than the one looking into it. Every woman looking into the cover was a portrait of a real woman – a clever way of celebrating the uniqueness of women everywhere – no judgment attached.

We ought to be careful not to judge another individual or group because their exterior and experience doesn’t’ match our own.

A definition of real is bound to be subjective and therefore difficult to define, but we can certainly attempt to describe it; real is the woman walking down the runway, designing the clothes and editing the magazines; real is the woman reading this article and the woman writing it, real is the woman battling cancer and real is the woman who has become a mother for the first time. Real is the woman who is a size 18 and real is the woman who is a size 6. Real are the women suffering from addictions and substance abuse, real are the women being persecuted around the world, real is the woman cleaning your office and real is the woman who is fighting a battle against domestic violence…real is the woman who seems to have it all. The list is infinite.
Real is not the majority or the minority of women. It is every woman. Past, present and future.

Find your posse of real and judge not those outside of it.

Stretch Marks: Advice From a Model



Stretch marks…ugh. No one likes them and if you are a model or want to become one, this may seem like a huge setback to your goals. However, if you know about stretch marks and how to handle them, having these unsightly marks doesn’t have to be detrimental to your modeling career.

Unfortunately, there are many myths and so-called “miracle treatments” that promise to get rid of your stretch marks forever. Before you invest any time or money, it’s important to know the real deal.

You don’t have to be overweight or pregnant to get stretch marks:
This is a common misconception. The skinniest of people can still develop stretch marks and it affects both men and women, although women are more likely to suffer from it than their male counterparts.

Stretch marks occur when the skin is stretched over time. This happens not only during pregnancy (which results in stretch marks on the stomach and breasts), but also during growth spurts and even weight lifters that build up a lot of muscle will notice their new bulk can also be a common area for stretch marks.

Beware the miracle products and treatments:
Because stretch marks develop in the middle layer of the skin, this makes it very unlikely for a topical ointment or lotion to penetrate deeply enough to completely eliminate your stretch marks.

However, applying such products or cocoa butter can help to lighten the color or slightly fade your stretch marks (this is especially helpful if you have those terrible purple/reddish type of stretch marks).

Even though laser treatments have been shown to reduce some stretch marks by 20-50%, this method according to medical experts is not a fool-proof way to be stretch mark-free. Laser treatments are most effective on reddish/purple stretch marks and ineffective on light, white, older stretch marks.

Take action sooner than later:
The key to this is to begin treating the area as soon as you get your stretch marks. The sooner you take steps to tackle the problem, the better the results. If you’ve got stretch marks that have been there for years then chances are you won’t be able to make much of a difference–even with expensive products and costly treatments.

Tanning for stretch marks is very far fetched:
Some swear by using indoor tanning as a way to make stretch marks blend in better with tanned skin but this couldn’t be further from the truth. The reality is that stretch marks are located in the middle layer of skin and contain its own pigmentation (color). Stretch marks don’t actually tan, which can make them stand out more against your tanned skin.

What does work in some cases is the use of self tanning products (tanning lotion, fake bake tans, etc) because these actually create a layer of pigment that sits on top of your skin. But the results aren’t always guaranteed. Remember, tanning under the sun or in a tanning bed is bad for your skin anyway so avoid it if you can!

Stretch marks don’t mean you can’t be a model:
Just because you have stretch marks doesn’t mean you can forget about pursuing a modeling career. It all depends on what kind of modeling you want to do. If you want to become a swimwear model but have really bad stretch marks all over your butt, stomach or breasts, then you may have a difficult time breaking into that field.

But if you’ve got minimal stretch marks or really light ones, these are easy to retouch in Photoshop and generally won’t be a problem. Fashion models don’t always show a lot of skin and are all about showing off the clothes so in those instances, stretch marks won’t work against you. In addition to retouching pictures, many makeup artists use body makeup to cover up stretch marks.


In a nutshell, stretch marks can are a natural part of life. You aren’t the first person with stretch marks and you definitely aren’t the last, so don’t over analyze things. As long as you take care of your skin to the best of your ability, you’ll continue on without a hitch.


Modeling 101 – A Models Diary
By Dania Denise

The Yoga Benefits For Your Skin



“Yoga gives you a healthy mind and body and in turn makes your skin glow,” says Sydney-based yoga instructor, Gabriella Danswan. “Together with a healthy mind and diet, yoga can naturally produce glowing skin making one look younger, healthier and more beautiful.”



“Asanas (which are yoga postures) help increase blood circulation and reduce toxins in the body,” says Danswan. Some examples of asanas that focus on the head and face are cobra pose, fish pose, plow pose, shoulder stand, triangle pose, and child pose. “All inverted postures and forward bends increase blood supply to the head, which helps your skin glow.”


For some women, acne usually gets more problematic in summer, especially with women who have an oily skin. Cooling pranayamas or breathing exercises such as sheetali and sheetkari (sometimes referred to as’ hissing breath’) can provide a cooling effect thus helping skin to retain its glow. To do this, place your tongue at the back of the palette, keep your lips open, inhale through your teeth and exhale through your nose. Repeat.


To improve the digestive process, try doing kneeling pose, bow pose and alternate nostral breathing on an empty stomach. Kapal Bhati, an effective detoxifying technique, is aptly named so as ‘kapal’ means forehead and ‘bhati’ means glowing. Through forceful exhalation in this process, detoxification happens, and the first effect of which shows is in the form of naturally glowing skin. To naturally remove toxins from the system, try doing quick rounds of sun salutation sequence – it will raise your body temperature and make you perspire, which is fantastic for the body and skin.


Meditate twice a day, every day (even if it’s just for 10 minutes). “The more you do, the more you will radiate from within,” says Danswan.


Practice regular facial yoga exercises – 20 minutes every day at home will see fast results. It will help tighten the facial muscles. Try massaging your jaws to reduce stress, massaging your eyebrows for a dose of instant relaxation and perform the ‘kiss and smile technique’ (push out your lips as though to kiss a baby and then smile as broadly as you can) to keep the mouth and cheek area looking plump.


Gritty Pretty